Trade show is awesome, just not geared toward small firms
Editor’s Note: Earlier this month, ALM, the parent company of the Law Tribune, presented its annual LegalTech expo in New York City. Attorney Monique Ferraro, manager of Technology Forensics LLC in Waterbury, offered to attend the event and report on it from the perspective of someone running a small law firm.
The pocket protector Star Trekky side of me secretly hoped LegalTech would be a gathering of my people. So, when I walked in and spotted a guy who was dressed head to toe in an outfit that looked like he just emerged straight out of The Matrix, I was psyched.
Wrong room. Drats.
Pointed in the right direction, I entered the exhibit hall where the blue suits and armies of similarly clad “teams” clamored. Two entire floors of the New York Hilton on 6th Avenue were filled with more than 200 vendors. Without question, this event was both impressive and over-stimulating.
Legal Tech is Gotham’s annual gargantuan gathering of geeks, lawyers and their support staff. It is daunting to take on the whole two floors of exhibits, but my mission was to find software to track time and bring it into billing for a small firm. Trying to find a turn-key solution has proven frustrating so far, and demos eat up our time and resources.
We’ve narrowed down the search to a few products, but I figured that if there was a place in the world that would have what I was looking for, Legal Tech would be it. So, with empty brief case ready to receive
my SWAG (Stuff We All Get), I went in search of software. It was good to have a focus, because one could easily spend days roaming from vendor to vendor learning about the different products they offer.
It didn’t take long to fill the SWAG bag —stress ball, computer mug, a bazillion pens, a light-up ball for my dog, a Nerf thing for my son. A lot of the vendors gave away iPads. It seemed to me that the attendees probably used iPads as coasters. If the vendors wanted to impress the attendees, they should have given away helicopters. That might have made an impression.
Lots Of E-Discovery
Unfortunately, I didn’t find many products for small firms. Maybe next year when I have more time and am more familiar with the layout I’ll find more technology for the little people. Just from eyeballing the vendors, it’s a pretty fair estimate that at least half or more of them were hawking e-discovery, information management or digital forensics.
There was a lot going on with e-discovery. The field seems to have taken on a life of its own with all sorts of confusing products and services provided that, upon my review, were either just fancy names for something that’s been done for a long time or something that really shouldn’t be done by software vendors.
For instance, “early case assessment” is simply the act of taking stock of the information technology resources a party has in hand prior to producing materials for electronic discovery in a particular case. One would think that every company with general counsel would have a good idea of the electronically stored data it possesses prior to litigation. Maybe I expect too much, but it seems to me that given a particular case “early case assessment” shouldn’t require a roomful of blue suits.
“Predictive coding” is a technology patented by Recommind that purportedly automates the review process and cuts costs by 45 percent to 70 percent. By all accounts, the other e-discovery vendors were peeved when Recommind obtained the patent. Document review is wildly expensive. If it works, it will be great. If it doesn’t work, how will the results be measured and how will we know? The parties and counsel who take the risk take a big risk.
Some of the e-discovery software seems promising. Some offer de-duplication — which reduces the number of duplicate documents. There are, of course, arguments for not de-duplicating. For one thing, it takes some important decisions out of the hands of the attorney that should probably remain with the litigator rather than the software engineer. Certainly, it’s a process that should be undertaken only after the attorney has all the information about e-discovery, the electronically stored information in the specific case, and how the specific software used for e-discovery in the specific case operates.
A very interesting group of products is offered by a Hartford company. TyMetrix offers corporate legal departments software that analyzes how well their outsourced firms are doing based on various performance measures. But general counsel aren’t the only beneficiaries. The company delivers metric software for law firms to track their productivity and compare themselves against competitors in the market.
Continuing legal education sessions echoed the vendor displays. There was a session on technology-assisted review in e-discovery, a session on international e-discovery … so many classes on e-discovery that a lawyer could immerse oneself in it and theoretically learn all the angles. Again, it seems from the material and various offerings to be very complicated. But e-discovery really isn’t.
For lawyers interested in technology other than e-discovery, there were some very interesting sessions on information management and productivity analytics. There were presentations on the effects of social media on trials and juries and quite a few sessions on cloud computing. Social media discovery was buzzing everywhere. There was a session on iPad apps for lawyers.
An emerging field that one of the sessions addressed was reputation management for law firms — upon researching that topic, I found that a subscription for reputation management can cost upwards of $15,000 to $20,000 a year.
Enlist An Army
Bottom line: LegalTech New York is stunning. For big law to hook up with big e-discovery, it was a perfect match. For mid-sized law to learn about its options for e-discovery, information management and other legal technology, it was awesome. For small law, it was an amazing display of technology, but not so helpful.
To take in all that Legal Tech has to offer, one would have to enlist an army whose members would attend various programs in addition to checking out the vendors. With my little narrow focus, I was a single, very small minnow seeking a teeny piece of algae in an ocean of sharks, piranha, and barracuda vying for the blue whales.
To get the most out of the event, check out the “virtual show” online this year at www.legaltechshow.com and, later on, see how you like the vendors that plan to participate next year. It is very inexpensive to attend the keynotes and exhibits. A full-day or full-event pass is expensive, so unless you work for a big firm or have money to burn, it’s prohibitive. However, there is excellent content that is worth the investment if you look through the itinerary ahead of time and plan your schedule for a day or two well in advance. If you team up with a colleague, you can share what you learn afterward.•
Reprinted from the Connecticut Law Tribune, Published Monday, February 13, 2012
I added the pictures.